Project

Botanicals

A natural identity, built with precision.

Client
Botanicals
Year
2023
Type
Brand Sprint

Overview

A focused identity for Botanicals, balancing botanical simplicity with precise geometry and a premium visual language.

Botanicals is an Austrian nutritional supplement brand focused on natural and vegan ingredients, high production standards and a modern approach to wellbeing. The challenge was to express the brand’s natural origins without losing the clarity and credibility expected of a premium health product.

Our approach centered on a simple, recognizable symbol, carefully constructed geometry and a restrained visual language. By bringing together a botanical idea, contemporary typography and a considered color palette, we established a flexible identity designed to feel both natural and precise.

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A B Formed by Nature.

The symbol combines the letter B with two leaves extending from a central stem. We refined the proportions and geometry to create a simple, memorable mark that expresses the brand’s natural character without relying on a literal illustration.

Botanicals — visual 1
Botanicals — visual 2
Botanicals — visual 3
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Natural Simplicity, Precise Detail.

A restrained palette of botanical greens and soft neutrals reflects the product’s natural ingredients while supporting its premium positioning. Clean, contemporary typography adds clarity and a sense of precision, keeping the identity credible and easy to recognize.

Botanicals — visual 1
Botanicals — visual 2
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A Consistent Visual World.

The identity extends into packaging concepts and brand communications through clear layouts, considered imagery and restrained graphics. Repeating the same visual elements across different formats keeps Botanicals recognizable while maintaining its simple, premium character.

Botanicals — visual 1
Botanicals — visual 2
Botanicals — visual 3
Botanicals — visual 4
Botanicals — visual 5
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SERVICES

Our Services

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Logo Design

Three distinct logo concepts, refined into one final mark. A focused starting point for your brand identity.

3 conceptsApprox. 2–3 weeks2 revision rounds
$2,000
Process
  1. Project brief and research
  2. Concept exploration and development
  3. Presentation of three distinct logo concepts
  4. Selection and refinement of one direction
  5. Final review and asset preparation
Deliverables
  • Approved primary logo and appropriate variations
  • One-color, black and white versions
  • Basic logo usage guide
  • Selected mockups showing the logo in context
  • Editable and export files: AI, EPS, SVG, PDF and PNG

Scope note: Includes logo design and essential usage files. Does not include a full visual identity system or comprehensive brand guidelines.

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Brand Sprint

Two distinct visual directions developed by Elif and Burak for your approved logo. Compare the approaches and choose one to develop further.

2 visual directionsApprox. 1–2 weeks1 refinement round
+$2,000Available after Logo Design
Process
  1. Brand questionnaire and reference research
  2. Development of two different visual approaches
  3. Color, typography and graphic direction exploration
  4. Website, social and print concept previews
  5. Comparison, selection and final adjustments
Deliverables
  • Two distinct visual direction presentations
  • Proposed color palettes and typography
  • Graphic language and layout references
  • Contextual website, social and print previews
  • PDF summary of the selected Brand Style

Scope note: Conceptual direction only. Previews are not production-ready templates or finished applications. Detailed usage rules and editable system files are part of Brand System & Guidelines.

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Brand System & Guidelines

Turn the selected Brand Sprint direction into a consistent and usable design system, documented in Figma and a practical brand guide.

Figma system + PDFApprox. 2–3 weeks2 revision rounds
+$2,000Available after Brand Sprint
Process
  1. Review the approved visual direction
  2. Define logo, color, typography and layout rules
  3. Build graphic elements and reusable visual patterns
  4. Design agreed priority brand applications
  5. Create, review and hand over the Figma system and guide
Deliverables
  • Logo usage and clear-space rules
  • Typography hierarchy and usage specifications
  • Color values for digital and print
  • Grid, spacing, layout and graphic element rules
  • Selected priority application designs
  • Editable Figma file and brand guidelines PDF

Scope note: Includes the agreed brand applications and system documentation. Full website production, unlimited applications and ongoing campaigns are outside this project scope.

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Monthly Design Retainer

Ongoing design support for agencies, studios and in-house teams. We create brand applications, digital assets and campaign materials within an agreed monthly scope.

Monthly engagementAgreed scopeOngoing support
$5,000 / monthStandalone service
How we work
  1. Set monthly needs and priorities
  2. Agree on scope, capacity and delivery schedule
  3. Design, share and refine requested assets
  4. Deliver approved work in agreed formats
Typical work
  • Brand applications and adaptations
  • Social media and digital assets
  • Campaign creative and promotional materials
  • Presentations and corporate communications
  • Print collateral and production-ready exports
  • Editable source files when agreed

Scope note: Work volume, delivery dates and revisions are agreed before each engagement. This service is independent of the three project-based branding stages.