AI Music Platform
MyTunes is an AI-powered music platform built around a simple idea: turning imagination into music.
Through a focused Brand Sprint, we explored a visual direction that brings together the expressive energy of music and the evolving world of AI. The result is a bold, flexible identity designed to feel dynamic, accessible and distinctly digital — creating a visual world that can grow alongside the product.
We developed the symbol by combining the letter M with forms that suggest musical rhythm. Its symmetrical geometric construction keeps the mark recognizable in different sizes and applications.
We selected Aeonik for its clear geometric structure and neutral character, allowing the symbol to remain the primary visual element. The palette pairs an energetic red with dark neutrals and off-white to balance expression with clarity across brand applications.
We extended the logo, typography and color palette into a consistent graphic system for digital communications and social media. Repeating these elements keeps the brand recognizable across different formats.
The symbol's compact geometry allows it to work independently as an app icon and on branded materials. The same visual elements connect these applications to the wider identity.
Three distinct logo concepts, refined into one final mark. A focused starting point for your brand identity.
Scope note: Includes logo design and essential usage files. Does not include a full visual identity system or comprehensive brand guidelines.
Two distinct visual directions developed by Elif and Burak for your approved logo. Compare the approaches and choose one to develop further.
Scope note: Conceptual direction only. Previews are not production-ready templates or finished applications. Detailed usage rules and editable system files are part of Brand System & Guidelines.
Turn the selected Brand Sprint direction into a consistent and usable design system, documented in Figma and a practical brand guide.
Scope note: Includes the agreed brand applications and system documentation. Full website production, unlimited applications and ongoing campaigns are outside this project scope.
Ongoing design support for agencies, studios and in-house teams. We create brand applications, digital assets and campaign materials within an agreed monthly scope.
Scope note: Work volume, delivery dates and revisions are agreed before each engagement. This service is independent of the three project-based branding stages.
