SwiftRead helps students and professionals read digital text more efficiently. We designed its logo and app icon.
SwiftRead is a speed-reading app with tools for adjusting reading speed, listening to text and personalizing the reading experience. The project focused on a logo that could also work as a mobile app and browser extension icon.
The final symbol combines a play triangle with rays tracing a circular shape. We paired the symmetric mark with an approachable wordmark, with variations for different backgrounds and logo positions.
Three distinct logo concepts, refined into one final mark. A focused starting point for your brand identity.
Scope note: Includes logo design and essential usage files. Does not include a full visual identity system or comprehensive brand guidelines.
Two distinct visual directions developed by Elif and Burak for your approved logo. Compare the approaches and choose one to develop further.
Scope note: Conceptual direction only. Previews are not production-ready templates or finished applications. Detailed usage rules and editable system files are part of Brand System & Guidelines.
Turn the selected Brand Sprint direction into a consistent and usable design system, documented in Figma and a practical brand guide.
Scope note: Includes the agreed brand applications and system documentation. Full website production, unlimited applications and ongoing campaigns are outside this project scope.
Ongoing design support for agencies, studios and in-house teams. We create brand applications, digital assets and campaign materials within an agreed monthly scope.
Scope note: Work volume, delivery dates and revisions are agreed before each engagement. This service is independent of the three project-based branding stages.